Sheet A-O04 · Offer O-4 · The Advance Retainer

Advancement, guaranteed.

Published price · ₹6,000 – ₹15,000 / month

Improvements arrive on every project when there’s headroom — that’s how this studio operates, paid or not. The Advance Retainer makes them scheduled, prioritised, and guaranteed instead of opportunistic.

₹6,000 – ₹15,000 / month · or negotiated revenue share · no lock-in

The Advance Retainer — ₹6,000 – ₹15,000 / month, or negotiated revenue share.

Scheduled advancement: a standing slot each month for iteration — the improvements stop being opportunistic and start being on the calendar.
Monitoring and hardening: uptime, dependency health, security posture — watched continuously, fixed before you notice.
Priority response: retainer clients go to the front of the queue when something breaks.
Month to month, no lock-in. You own every asset; if you want me out, you can get me out. The retainer buys priority, not captivity.

The annual floor — the AMC — ₹15,000 – ₹18,000 / year, priced on system complexity.

Beneath the retainer sits the Annual Maintenance Contract: the floor that keeps the studio responsible for what it built. Monitoring, dependency updates, small fixes — security patches within fourteen days of public CVE disclosure, quarterly dependency audits, SSL and DNS management, external uptime monitoring at five-minute intervals, and a 48-hour fix-or-workaround SLA on Critical Bugs.

Starter · ₹15,000 / yr
Marketing site or single-purpose application. Low integration count, single-tenant data model.
Storefront · ₹16,500 / yr
Storefront with checkout. Payment gateway and shipping integrations, order and customer state.
Custom Platform · ₹18,000 / yr
Multi-tenant SaaS, complex integrations, custom auth flows, audit logging, regulated-data handling.

What the AMC does not cover — also in writing.

New feature development, design changes, content updates beyond two per month, third-party API migrations, and performance optimisation beyond original launch state — that work is what the Advance Retainer schedules, or it’s scoped as a defined change order. The full AMC breakdown lives in the journal. What an annual support contract actually buys you →